Benefits of Email Marketing- Sixchannels

27 05 2009

Are any of these your goals and objectives?

  • Customer acquisition
  • Customer retention
  • Branding
  • Product/services awareness
  • Qualified lead generation
  • New and repeat sales

Emails are not only useful for your personal use but also for your business. It can prove to be your efficient and cost-friendly business ally.

With permission-based email marketing and email campaign you can easily personalize your message ensuring that your product or service becomes appealing and crucial for your customer. However, to better capitalize on the power of email marketing, it is best left to professionals or executed under professional guidance.

Effective email marketing can help

  • Build your company’s brand image and make your products and services the first choice for consumers
  • Increase traffic to your website; improve the click-through-rate and also return-on-investment (ROI)
  • Render your company message using richer graphics, active links and dynamic offers
  • Cut costs, by eliminating the printing, production and postage costs
  • You to receive instant delivery and immediate responses about your products and services, probably within 24-48 hours
  • You to generate repeat and referral business
  • You to execute innovative and flexible lead generation programs
  • Track instant and measurable results
  • Reduce deliverability problems and unwarranted delays